Ocado takes aim at supermarket giants ahead of price war
Ocado is set to launch a price war against Tesco and its other supermarket rivals to convince customers it is the cheaper option.
View ArticleWPP profits climb 7% as it sets up return to UK
WPP has posted first half pre-tax profits of £357.7m and has confirmed it will move its headquarters back to the UK for tax purposes subject to shareholder approval.
View ArticleBanana Republic seals Virgin partnership
Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its first pan-European promotional campaign.
View ArticleBrands ditch price promotions as defence against own-label lines
Coca-Cola and Unilever are among major brand-owners shifting their strategies to better differentiate themselves from own-label competition.
View ArticleOmega Pharma readies £3m diet aid marketing push
Omega Pharma UK, the global over-the-counter healthcare company, is expanding its range with the launch of a diet pill backed by a £3m marketing campaign.
View ArticleIHG readies Holiday Inn diamond giveaway push
Holiday Inn has unveiled a global marketing campaign to celebrate its 60th anniversary, which will involve it leaving diamonds under pillows in some of its rooms.
View ArticleJohn Lewis set to follow Waitrose with loyalty programme
John Lewis is set to follow in the footsteps of sister brand Waitrose by launching its own rewards scheme.
View Articlei extends reach to primary schools
i, the cut-price 20p digest newspaper, is looking to extend its footprint in education by distributing the title in primary schools.
View ArticleAOP SUMMIT: The traditional ad sales person is not dead, says Spotify's Chris...
The "death of the traditional ad salesperson has been vastly exaggerated", according to Chris Maples., Spotify's European vice president.
View ArticlePaul Evans on launching Xbox's Kinect Star Wars game
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM,...
View ArticleASA ticks off Pepsi on-pack competition
PepsiCo has been berated by the Advertising Standards Authority (ASA) over an on-pack promotion offering consumers the chance to win a £500 cash prize "every hour", because a family that entered the...
View ArticleMarketing unveils its Agency of the Year 2012 shortlists
Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.
View ArticleAsda refrains from signing up to OFT promotion principles
Asda is the only major supermarket brand that has not signed up to an Office of Fair Trading (OFT) initiative seeking to stamp out inconsistent promotional offers.
View ArticleMoët & Chandon replaces Scarlett Johansson with Roger Federer
Moët & Chandon, the Champagne brand, is ending its relationship with Scarlett Johansson and replacing her with Roger Federer as brand ambassador.
View ArticleMarketing gears up to unveil Agency of the Year 2012 winners
In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.
View ArticleWarburtons ends European bread trial
Warburtons has ended its first European venture, which involved selling its bread in central Europe.
View ArticleCounting down 2012's finest Marketing Moments
Nicola Kemp unveils the top marketing moments of the past 12 months.
View Article#aoty12: Promotional Marketing Agency of the Year - Haygarth
The agency went from strength to strength in 2012, cultivating significant new-business wins and devising ways to continuously evaluate the effectiveness of its campaigns.
View Article#aoty12: Marketing's Agency of the Year winners revealed
BBH has won Marketing's coveted Ad Agency of the Year award for the first time in seven years.
View Article#aoty12: Promotional Marketing Agency of the Year - Best of the Rest
For an agency that is only six years old, Initials continues to improve and shine.
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